Rafał leads marketing at S5, building the go-to-market engine that carries our independence, depth, and execution story into the Nordic SAP market. His approach is question-led: every page, post, and campaign starts from a real customer pain, not a capability tour. At S5 that means fixed-price offers with named senior consultants attached, case studies that lead with outcomes rather than products, and content that answers the questions SAP customers actually have, not the ones vendors want them to ask.